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直播营销中的“人-货-场”影响消费者购买决策的行为机理和神经机制研究
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Leading Scientist : TXL

Affiliation of Participant(s) : 305

Type of Research Outcome : 基础研究

Sub-Class of Project : 其他课题

Status : 进行

Type of Project : 基础研究

Nature of Project : 直播营销中的“人-货-场”影响消费者购买决策的行为机理和神经机制研究

Project Number : 2023LGQN007

Date of Project Approval : 2024-01-03

Expected Date of Project Completion : 2025-12-31

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Lecturer (University)

Alma Mater : 燕山大学

Education Level : 博士研究生毕业

School/Department : 经济管理学院

Discipline : Business Management
Technical Economy and Management
Information Management and E-Commerce

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